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With 2 billion sites on the Web, who’s looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about yo… More >>
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It makes no difference whether your business is online or offline, you should be using Twitter marketing in order to increase sales and generate leads. Twitter is one of the most successful social networking platforms with millions of users. Each one of these users is a potential customer for your business.
Facebook marketing for Beginners – Facebook fans are the most loyal of any social networking site’s users. They return to the same pages over and over again and tend to stay fans of groups once they become fans. That’s great news for a business owner! If you can manage to amass a great base of targeted loyal fans, you’ll start seeing your efforts paid off in spades.
Everybody claims that your success on Twitter is all about developing a relationship with your followers nonetheless , that is precisely where it gets confusing for most small businesses that need to use Twitter. What does that mean?
Although e-commerce is a booming industry, it is difficult to make people purchase from your site if they don’t trust your business. Gaining customers’ trust is not easy with plenty of swindlers and frauds preying on numerous victims on the Internet. People are wary of the risk in giving their private information and credit card details to just about anyone. So if you can’t guarantee their security, they won’t click that “Buy” button even if you offer whatever they want to buy.
The website known as Twitter has been getting a lot of press lately. It started with a simple goal in mind, and still is a pretty simple concept in general. But since it has become so popular, there have been a lot of programs developed to help people work with it in a better way. There is a lot of Twitter software available now, and it can be used on almost any electronic device with access to the internet.
The book explains the menu options on Google Analytics. Nothing more. If you can’t figure out the menu options on Google Analytics perhaps you should look into a different line of work.
Rating: 1 / 5
Great book for more up to date info, essential reading for anyone responsible for web data and keeping web site at top of listings.
Rating: 5 / 5
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized
Rating: 5 / 5
Overall this book does a good job of covering the topic, but I was hoping more for a reference manual in how to utilize Google Analytics.
Rating: 3 / 5
New technologies like Google Analytics change so fast. I purchased the third edition of this book from among a group of three or four books on this subject because it was the newest release. A second consideration, for me, was that I wanted a book specific to Google Analytics rather than a book focused on the larger subject of Web analytics. I wanted a book that would point me at the important features of this tool without reading an extra 300 pages of analytics theory.
This book delivers as a quick start guide and reference to Google Analytics, but it also has some minor flawed. The coverage of advanced applications of Google Analytics is good. It presents clear examples of how to use all the features of Analytics, and puts all those features in a larger context. The book is both a blueprint for setting up your site analytics, and a reference you can revisit later. That larger context of how to set up your first analytics program is what makes this book worth buying. There are plenty of topics on the Web about using Google Analytics, but you don’t get a good guide to the big picture of how to set up your analytics program from a bunch of disparate topics scattered around the Internet.
This new edition has some flaws. Especially in the first third of the book, some topics aren’t very well written. For example, in the introductory section of the book, where they compare Google Analytics to log file analyzers, some of what is said seems to be wrong, and the information on setting up your tracking code is a bit outdated. Minor problems but worse than what I would expect in a published book.
Bottom line, it serves the purpose of an introduction and guide to Google Analytics. I’m using it.
Rating: 4 / 5