PPC And How To Do Keyword Research
There is nothing that will help you with your PPC Research more than good keyword Research Tools. Most are easy to use, very powerful, and some are even free! Were going to focus on two leading tools right now: One from Google, and one from Wordtracker.
Google’s keyword research tool is very impressive and it can help you with many aspects of your research. https://adwords.google.com/select/KeywordToolExternal is the best way to find it. From the main screen, the simplest way to start is to choose the Site-Related Keywords tab. Simply enter in the url of your main page or a sub-page and Google will spider the text of your site, and generate a keyword list of the words that appear on those pages. This is convenient, but if your site wasnt well written, it might come up with words that are not relevant. Still, this is a great starting point for beginners.
The data you get from Google is very important to determine:
1) The relative competition for that keyword
2) a cost recommendation for keyword bidding
3) A recommended cost to bid on that keyword
4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!
Now let’s take a look at Wordtracker, which can be found at http://www.wordtracker.com/. The aforementioned tool by Google does a great job of showing results from searches performed within Google, whereas Wordtracker provides statistics from all major search engines.
Wordtracker provides a tool called “Wide Search” which will find you some keywords which may not have previously come to mind. For example, let’s use the keyword “cell phones.” Performing a wide search will return expected keywords such as cellphone and cellular, then also provide cell phone manufacturers such as LG, Sanyo, and Nokia. In addition to brand names, accessories will be listed such as a/c adapter and headsets. Wide search is not only an effective tool, but will help you cover all the ground that may be relevant to your campaign.
Wordtracker certainly helps you take your keywords in any direction that is available. You won’t find the bid pricing details that you will from Google, but Wordtracker will show you every variation of the keyword that has been searched within the previous two months as well as the number of times each keyword has been searched using Metacrawler and Dogpile.
1) Wordtracker can tell you what searches were performed over the last 60 days
2) Every possible keyword search variation people have tried during the past 60 days.
Each of these tools has its own specific purpose, and each has its own strengths. By using them together, it will make your keyword research much more effective and profitable.
Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.
