Turning Your Twitter Followers Into Paying Clients
You should primarily look to use twitter as a means to build relationships with potential clients and partners. It is not a great tool for ongoing business relationships because it is not ideal to carry on a meaningful conversation in 140 characters. If you try, you end up with a long thread of Tweets going back and forth. If that is the case, then one phone call or a couple of emails might have been better.
Try instead to improve your relationships with your twitter followers. Turn them into personal contacts and you will have a much better chance of creating a productive business relationship. Once you have 100-500 twitter followers, try to contact some of them through conventional means as opposed to trying to increase your twitter following further.
The question is then – How can your turn your twitter followers into personal contacts? The first thing that you should do is use HootSuite to help you manage your twitter account. It allows you to pre-schedule tweets for the week ahead and to automatically tweet every time that you add a new page to your blog or website.
There are ways to use twitter to subtly promote yourself. When you send out tweets, you can link back to your own material without being overtly self-centered. So long as your materials are of benefit to your followers you can feel good about advertising to your own benefit over twitter.
However, it is important to diversify your links and not link back to your own site constantly. Try writing posts as a guest on someone else’s blog, or write articles for other sites or article directories. This way your followers will be interested in following your tweets and will not tire of linking back to your site.
Proving yourself an expert in your field through diverse and worthwhile tweets will gain you a following. Any new followers of your tweets can be e-mail to you by HootSuite. You can then search their profile to see if they are worthy personal contacts and link them to your own blog or website.
Some people will send a boilerplate welcome message to new followers. This is a mistake. If you are interested in making real contacts you want to add a personal touch. If you are interested in more than a large list of followers you will want to scan your follower’s profiles carefully and demonstrate your genuine interest.
You want to encourage close links between yourself and your followers. To achieve this, post your personal contact information on your website/blog. You should encourage your followers to join your mailing list and subscribe to your RSS feed.
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