Viral Marketing With Video
Using Videos in Viral Marketing
More and more advertisers are adopting Video as broadband continues to rise and ad-serving technologies become more sophisticated. Online Video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that Video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
It is where to use online Video if wishing to maximize its effect, that advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while Video to be used on television is more commonly focused on entertainment.
Like everything else, there are good ways and bad ways to use Video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming Video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral Video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
One of the simplest ways is to upload your Video to the major Video sharing sites that are now commonplace on the web and allow users to spread your content by sharing it with others through their own sites and social networks.
Modern Video creation software such as Easy Video Player allows you to create videos and actually embed live hyperlinks inside your videos and even to place an opt-in form right into the Video content itself. The software also allows you to redirect your visitors to a specific website at the end of your Video message. The potential for those using Video marketing is obvious.
