Yahoo Joins Forces With Twitter
Yahoo has just announced that it will be joining forces with Twitter, the ever popular social media site. To Yahoo users, this will mean getting Twitter feeds through several of the most popular Yahoo website pages, which include the company’s home page. While on Yahoo, customers will be able to update their status and Tweets without having to change sites to do so.
As well as the ability to get at your Twitter account from Yahoo sites, Yahoo will likewise contain tweets into their search engine results also. The two parties have stated that this partnership will start out at once, but it’s anticipated to take many months for the alterations to be completely carried out. Yahoo and Twitter users had better anticipate to come across all of these fresh features forward by the end of 2010.
Most experts believe that the collaboration between Yahoo and Twitter is a direct result of the Bing and Google collaboration that was announced late last year. Yahoo had already announced a similar collaboration with Facebook last year, and the company hopes that these collaborations will help to improve their standing in the competition with the other major search engines.
While the top executives have declined to speak about how much money will change hands in this exchange, executives have been quoted as saying that there will be no monetary exchange with Facebook for at least the next five years, but the agreement with Twitter is yet to be revealed.
Yahoo is well aware of the fact that Google is currently the most popular search engine on the web, and that their recent deal with Microsoft Bing, and the introduction of Buzz, is going to make it even more difficult for Yahoo to steal market share from Google. One of the strategies that Yahoo has adopted, in order to improve their search engine market share, is to partner with some of the most popular social networking sites, like Facebook and now Twitter. Facebook and Twitter both have millions of users, and if a percentage of these users switch to Yahoo, then the collaboration will be well worth it for the company. Only time will tell, however, how this strategy plays out.
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